Personas
A user persona is a narrative describing “a day in the life of” one of your personas and how your product fits into their lives. This usually covers the WHAT, WHEN and WHERE.
The purpose of personas is to create reliable and realistic representations of your key audience segments for reference. These representations should be based on qualitative and some quantitative user research and web analytics. 
References: http://www.ux-lady.com/introduction-to-user-personas/
Reference: http://uxmag.com/articles/personas-the-foundation-of-a-great-user-experience
Back to Top